How To Start A Lip Gloss Business 101
There are two types of people in this world: those who can’t stand makeup and those who can’t get enough of it! Ok, maybe there are those who are indifferent to the magical powders and potions that are cosmetics but many who prefer a natural look claim they won’t leave the house without mascara and lip gloss. As a makeup artist, I’ve experienced clients who prefer a dramatic look and others who want to keep it natural. Some people become so attached to their lippie that they make a career out of it to share with others!
Lip gloss and lip stick come in many shades and varieties for cosmetic pros and beginners alike. What better way to showcase your love for the gloss than creating your own at home? This side hustle just needs a few pointers in the right direction to become a hit among your friends, family, and a world of consumers looking for the next best thing in the cosmetic industry.
Research Before You Start
When you’re planning on releasing your own lippie brand, you want to make sure it stands out among customers. Do your research both online and off by scouring social media and celebrity news sources to see what they’re wearing this moment. Ask your friends where they got that shade and make acquaintances at the pub who have a signature lip look. Most makeup wearers are happy to tell you their favorite brands.
Keep in mind that everyone has different tastes when it comes to cosmetics. Some may prefer natural lip balm over sticky lip gloss and a bold lipstick color. Consider offering organic options such as lippie made with cocoa butter and different essential oils if that’s more up your alley. You can also choose to feature both and promote essential oils for aromatherapy purposes (citrus for energy, lavender for relaxation, etc.)
It is VERY important to stay safe when compounding your lip line. Make sure you know FDA regulations and seek out common allergic reactions to get the safest product. Even if you have to test on yourself while in the creative process, it’s better than hurting other people and/or facing legal issues. This is also extremely important with your packaging and private label. Research credible sources to be sure your product is vegan or not and may have been subject to allergens that could make your consumers sick.
Any Time Is A Good Time To Promote!
As long as you keep your word to potential consumers and value on your product, it’s ok to spill the beans before the actual launch. Look to you or a friend’s social media following to tease your new lip glosses with your logo and an individual brand. Your lip gloss product should speak for itself with with special things that stand out from the crowd including different organic oils and balms for a soothing sensation.
Amanda is a good example of a promoter before her time. Using social media, my friend scheduled Live events to brag about the brand. Swatches of samples and her following led to Hollywood stars that were willing to encourage those who would like a private label lip gloss and ended up with a side hustle as her full time job.
The trial and error happened previously when Amanda’s skincare routine regarding her cosmetic balm had an allergic reaction upon her own lips. By changing to organic lip glosses and recipes with different essential oils, Amanda created her special lip line that appealed to all natural ingredients with a special logo and design and brought the craft to a new level.
Where Can I Sell My Lip Gloss?
Selling beauty products can be a tricky competitive market. You might want to start out with your products on social media and invite your friends and family to virtual events where you can unbox your merchandise to entice viewers. If you want to go the more organic approach, your marketing plan can include local craft fairs and bazaars. Hype up your brand with advertising such as flyers and business cards to potential customers.
You can also use big business resources including Amazon and eBay if you’re capable of packaging and shipping your lippies around the world. An important thing to include in your product descriptions are big buzz words to up your chances of someone Googling your product. Do you have a rose colored lipstick with a distinct scent? Try to title the product with flowery language such as “PINK BEAUTY GLOSS.” A neutral and organic balm can be marketed as “NATURAL OIL” to ensure you reach the right consumers.
What About Multi Level Marketing?
The idea of multi level marketing, or MLM, is a divided opinion. Should you choose to join a team that sells retail lip products, you need to stay smart and make sure you’re not paying more than what you could earn. Some companies offer a full kit of items for $150 and you’re expected to sell X amount…however, that’s not always possible without the right audience. It’s always nice to support a friend so joining their team can be an option if you’re prepared for the gamble.
MLM strategies can lead to other platforms such as Shopify to send orders in bulk to businesses. You can also reach out to a distributor to help you lead the way when you’re unsure of where to go. Choose your team wisely when you’re looking for a trusted business.
How Much Should I Charge For My Products?
Would you believe lip gloss icon Kylie Jenner prices a single signature lipstick for $20 or more? This is not unheard of as the reality show star attaches her name to the definitive brand. When you’re starting out, you can’t be too picky with your prices. Anyone can pick up Chapstick for $1-$2 at their local store. Think of how your lippie stands out from the rest – does it include essential oil? Is your lip scrub sweeter and more efficient than your competitors?
Those (like myself!) are drawn to cheaper brands such as Wet and Wild and ELF Cosmetics because we tend to go through more makeup as a way of expression. This doesn’t mean you have to sell yourself short. What’s most important is to make a profit from your labor and product cost while also considering the bank accounts of potential consumers. That coconut oil Chapstick from the checkout could catch the eye with a lower price than your special blend.
A good way to sweeten the deal is to combine your lip products with other beauty products. Ingrediant such as coconut oil and essential fragrances are also perfect for lotions and bath products. Seek out the bigger market when you’re stuck and you’ll find a world of personal care needs from head to toe.
Final Note: Try Not To Get Overwhelmed!
Starting a new venture can be intimidating at first. It’s tempting to look into big names in the cosmetic business (Kylie, again) and feel like your product isn’t good enough. When you’re not ready to dive right in to selling lippie, there are other steps to take for your comfort. Into vlogging? Show your audience you’re starting to make your own products and assess the crowd’s reaction. Even a simple pic on Instagram of your lush lips may get some attention. You can gift a new sample to a friend who can show off their pout on social media to “read the room” AKA find out who would be an interested consumer.
With many shoppers vying away from big box retailers in support of local businesses, the quality and marketing of your product is what should stand out. Don’t be afraid of the trial and error; you will find your confidence in the lip gloss business by being individual and authentic.